By Cornel Sandvoss
Expert soccer is among the preferred tv 'genres' around the globe, attracting the aid of thousands of enthusiasts, and the sponsorship of strong businesses. In A online game of 2 Halves, Sandvoss considers football's dating with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities worldwide. He offers the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a sequence of case experiences, dependent in ethnographic viewers learn, Sandvoss explores the motivations and pleasures of soccer fanatics, the serious bond shaped among supporters and their golf equipment, the consequences of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal function of soccer and tv in a postmodern cultural order.
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Additional resources for A Game of Two Halves: Football Fandom, Television and Globalisation
My wife and I have season tickets there . . Apart from that, there are other leisure activities, sometimes we go to the theatre . . I would say, football is only one component of all this. (Mr Perschul, Bayer Leverkusen fan) The consumption practices expressing the fandom of these two interviewees differ as much as the content of their fandom. They express the different struc- Fan practices and consumption 25 ture and fabric of their respective everyday lives, the rewards and frustrations of different life situations and their socio-cultural framing.
2 (on page 24) according to the economic capital of respondents. There are two ways of reading such data. On the one hand, all clubs recruit sympathizers from all groups. However, on closer examination similar patterns emerge as in, for example, Bourdieu’s investigations of Parisian cinema audiences in relation to economic and educational capital (Bourdieu 1984: 271). FC Köln is moderately popular among those with lower education, but loses almost a third of its popularity among those with high educational capital.
Football fandom is thus based on the duality of identity and identiﬁcation/self-reﬂection. Several observations conﬁrm this point. Firstly, the awareness with which football texts are consumed by football fans underlines the importance fandom has to their lives. Many football fans consider their fandom as an integral part of their personality. Indeed, to some of my interviewees support for their club was so personal that they had difﬁculty talking about their fandom: 32 Football fandom and consumption It’s difﬁcult, it is very difﬁcult.