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By Kevin F. McCarthy

Delivering information regarding advancements within the visible arts international, this ebook promotes and research of the field, describing the features of visible arts shoppers, artists, funds, and association.

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The Visual Arts Market The pluralization of arts discourse has also paved the way for the emergence of an unprecedented artistic diversity, and along with it, the extraordinarily rapid expan____________ 7 Wolfe (1976) discusses the role of critics in this process. 8A voluminous literature exists on the pluralization of arts discourse, a topic critically assessed in Arthur Danto’s writings in The Nation and numerous books by the author, for example, Danto, 1998. Also see Levin, 1988, and Robins, 1984.

17 Indeed, the effects of education become progressively stronger the higher the level of education attained. 18 It is not entirely clear what drives this education effect. 1 Demographics of Visual Arts Appreciation: Art Museum Attendance Total SPPA Population All Art Museum Attendees a Frequent Attendees b Male 45% 42% 41% White Married Age (median) Income (median) College graduate Total 86% 58% 47 years $44,140 26% 100% 90% 61% 46 years $53,695 49% 27% 91% 59% 45 years $55,395 55% 17% NOTE: Calculations are based on data from 2002 SPPA (NEA, 2003).

The nature of the artistic process also differs between these two art forms. On the one hand, visual artists are principally creators of the art. , playwrights, composers, and choreographers) or performers, whose artistry consists of their technical and interpretive skills in executing the work of the creator. This distinction is reflected in the prestige and remuneration that visual and performing artists receive. In the visual arts, these benefits accrue to the creator; in the performing arts (as we demonstrated in our book on the performing arts), they accrue primarily to the performers.

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