By Brendan Dowling
All writer proceeds might be donated to the MyGoodPoints.com charity.The hide photograph of a racing yacht in complete sail, taking pictures the ability of the wind and crashing via waves, because it speeds up in the course of the ocean, is the easiest illustration of what it's prefer to speed up corporation progress. to head this speedy, you want to have an excellent staff who recognize what they're doing and who paintings in excellent concord, lower than the management of an exceptional captain, who makes definitely the right judgements on what course to move and the sails to exploit for the wind stipulations, currents, waves and all of the different components which are thrown at you through the unpredictable surroundings. in case you get every thing correct, the buzz and adrenalin rush that comes from the acceleration, as you trip and crash via waves lower than your individual strength, is invigorating – similar to accelerating the expansion of your company.Throughout ACCELERATING corporation progress, Brendan Dowling stocks functional recommendation and tales, in line with his personal experience,...
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Again, look at how Starbucks has differentiated itself from the thousands of coffee shops all over the world. Strategy is ever-changing Your strategy generally needs to keep changing – typically, it has a ‘sell by’ date. It is designed to get you to a certain point; once you reach it, then you will need to change your strategy to get to the next point or milestone. In the early days of your business, your strategy might be to prove the benefits of your service to a first customer; then the next phase of your strategy would be to use this customer as a reference to win the next customer who will make you a profit; then your strategy becomes perfecting your business model to accelerate the growth of your business by replicating sales through scalable channels.
Brendan Dowling engagingly combines anecdote and analysis in refracting through the sympathetic lens of his own varied experience much of the research into successful entrepreneurship of the past dozen years. Key concepts from the elevator pitch to the value proposition are succinctly explained through examples that fit together in a clear, modular way. Jargon is judiciously deployed where it illuminates central concepts entrepreneurs are likely to encounter negotiating with investors (business model, red ocean), and considerable emphasis is rightly placed on sales and marketing.
Yes, there are plenty of risks associated with accelerating the growth of your business but, in my opinion, these risks can be managed, just like all the other risks that you have managed to date. The key is to be smart about how you accelerate the growth. Don’t bet the farm on it, as they say. Often the perceived risks of growing are based on the current realities; by thinking through the risks as they appear today, you should be able to mitigate them and still grow your business if you are prepared to change the business model or share the profits, etc.